Essentially we have all these really big stories that we try to engage people with, but they’re distant from us perhaps in space and time. We’ve got more pressing things in our lives. It’s very hard to make that sort of stuff stick unless you can connect it to people’s lives and to where people are.
So, start from the individual, start from the personal, and look at what are our connections, as individuals and communities, to those bigger picture? Then as a group of people, how can we connect with it and actually take action? That works really well, because people do want to create change, but these things are so massive that they disable us continually, don’t they?
We’re at a turning point now, it feels to me, because lots of people are starting to talk about the story. People talking about story more is an indication that people are wanting to imaginatively engage more. We’re in unhelpful boxes that are dividing us from the possibility of the plurality of story and essentially from each other.
Read Sarah Woods on imagination and “the crisis of what comes next” at Rob Hopkins blog.