by Annie Leonard, YES Magazine, August 2013
Consumerism, even when it tries to embrace “sustainable” products, is a set of values that teaches us to define ourselves, communicate our identity, and seek meaning through acquisition of stuff, rather than through our values and activities and our community. Today we’re so steeped in consumer culture that we head to the mall even when our houses and garages are full. We suffer angst over the adequacy of our belongings and amass crushing credit card debt to, as the author Dave Ramsey says, buy things we don’t need with money we don’t have, to impress people we don’t like.
Citizenship, on the other hand, is about what Eric Liu, in The Gardens of Democracy, calls “how you show up in the world.” It’s taking seriously our responsibility to work for broad, deep change that doesn’t tinker around the margins of the system but achieves (forgive the activist-speak) a paradigm shift. Even “ethical consumerism” is generally limited to choosing the most responsible item on the menu, which often leaves us choosing between the lesser of two evils. Citizenship means working to change what’s on the menu, and stuff that trashes the planet or harms people just doesn’t belong. Citizenship means stepping beyond the comfort zones of everyday life and working with other committed citizens to make big, lasting change.