Kids Unbranded

December 15, 2014 at 12:51 pm 1 comment

Over the past few decades, the degree to which marketers have scaled up efforts to reach children is staggering. In 1983, they spent $100 million on television advertising to kids. Today, they pour roughly 150 times that amount into a variety of mediums.

The results of this onslaught are striking. Research suggests that aggressive marketing to kids contributes not only to excessive materialism, but also to a host of psychological and behavioral problems

The purpose of this guide is to give adults a greater understanding of what children face today, and to offer resources to help parents and caregivers band together to protect children from intrusive and harmful advertising.

Download the FREE guide on tips  for parenting in a commercial culture HERE>>

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Entry filed under: Economy, Health/Wellness, How-To, Students/Youth.

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1 Comment Add your own

  • 1. sharedlocus  |  December 15, 2014 at 9:10 pm

    Wonderful document for parents! Considering the onslaught of vigilant consumerism in our society and the negative impact that has on kids a ‘heads up’ to parents is definitely in order!

    Like

    Reply

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